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Field Experiment

Field experiment with Nantong Rural Commercial Bank on mobile banking


In the summer of 2018, Dr Xiaohui Bao from University of Cambridge, have cooperated with Nantong Rural Commercial Bank (hereinafter NRCB) in Nantong City, Jiangsu Province, to conduct field experiment and survey for a research project entitled “Nudging  Towards a  Better  Financial Future:  Applying  Behavioural Insights  in  the Development  of  Financial Systems  in  Rural China”, which is funded by the National Natural Science Foundation of China and the UK Economic and Social Research Council. 

The purposes were 1) to collect information on the use of mobile banking services; 2) through experiments from the perspective of behavioural science, to apply Nudge tools to encourage customers to actively use mobile banking; and 3) to provide support to making decision on the promotion and improvement of mobile banking services. 

The field experiment is a big success with close cooperation of senior managers and staffs of NRCB. 






Planning Meetings

Staff Training

Survey and Interviews




Some of Our Outstanding Interviewers (NRCB employees)



The submission deadline for MSt applications for the 2020 course has been extended to 15th June 2020

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The University of Cambridge (Department of Land Economy), the University of Florida (Bergstrom Real Estate Center), the University of Geneva (Geneva Finance Research Institute), and the National University of Singapore (Institute of Real Estate and Urban Studies and Department of Real Estate) announce a call for papers for their joint 2020 Real Estate Finance and Investment Symposium. DEADLINE FOR SUBMISSION 1st May 2020

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We would like to invite all of Land Economy Alumni to join us for a drinks reception and dinner in Queens’ College, Cambridge on 25 September 2020 to mark and celebrate 20th year anniversary of the MPhil Programmes. This event is a fantastic opportunity for Land Economy alumni not only to stay connected with each other and Department, but to meet the Cambridge University Land Economy Board members and associates of the Department, whilst welcoming our newest alumni into the global community. We are looking forward to see you there!

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Mst Graduates 2017 19

Well done to our 2017-19 cohort of the MSt in Real Estate who graduated at the Senate House on Saturday 30th November

A warm welcome to our new cohort of MSt in Real Estate students 2019

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